Culture Culture eats strategy for breakfast.

Your culture, which grows out of your purpose and how people apply it in their everyday work, is the thing that attracts people to a company and keeps them there.

That is the quiet magic of purpose in the business context. It’s the rope that everyone can hold on to as you climb the mountain. It connects a team of people and organizes them towards a common goal. It is galvanizing, motivating, and unifying.

Louis V. Gerstner Jr., former CEO of IBM, stated that “culture isn’t just one aspect of the game – it is the game”

Business culture is the shared set of values, beliefs, attitudes, and behaviors that define an organization and shape how employees interact with one another and with external stakeholders. It is essentially the “personality” of a company, a dynamic force that evolves over time and is influenced by both formal elements (like policies and procedures) and informal ones (such as unwritten rules and social norms). Far from being a mere “feel-good” concept, a strong, positive business culture is a critical driver of success, impacting everything from employee engagement, productivity, and retention rates to the company’s brand image and financial performance. Organizations with a well-defined culture that aligns employees with a shared mission are better equipped to attract top talent, foster innovation and collaboration, and navigate challenges effectively.

“Corporate culture is the only sustainable advantage that is completely within the control of the entrepreneur.”
-Unknown

“A strong company culture helps recruit talent, retain talent, and drive results.”
-Gary Vaynerchuk

“Customers will never love a company until the employees love it first.”
-Simon Sinek

“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.”
-Patrick Whitesell

“The only thing of real importance that leaders do is to create and manage culture.”
-Edgar Schwin