How about an IMPOSSIBLE GOAL

How about an IMPOSSIBLE GOAL

Dec 13, 2025 | Thoughts & Musings

There’s a moment in every achiever’s life when they realize the reason they’re stuck isn’t because they lack intelligence, talent, or ambition – it’s because they’ve been aiming too small.

Breakthroughs are not born from certainty – they are born from unreasonable goals, urgent timelines, and emotionally compelling reasons why. Here’s what most people never understand: The key to exponential growth isn’t having the perfect plan. It’s having a massive, seemingly impossible target – one that forces you to think, operate, and execute differently. One that demands innovation instead of imitation.
Set a goal that redefines the game, create powerful emotional reasons that pull you through the inevitable challenges, and set a deadline that doesn’t give you the luxury of procrastination.
-As told by Tony Robbins, global entrepreneur, investor, philanthropist, and world’s number one life and business strategist

Operating from an impossible goal forces you to define yourself. Most people are afraid to do this, afraid to own their convictions. Impossible goals are so massive they weed out the common thinking, common approaches, and the common excuses. They are a reality check, a gut punch.  Remove everything that shouldn’t exist, which you’ve been maintaining for one reason or another. No more justification. If you can’t say “we do this” (and with conviction), then you’re undefined, diluted, and cannot scale. Play big or go somewhere else.
-Dr Benjamin Hardy and Blake Erickson, The Science of Scaling

“You never can change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
-Buckminster Fuller

“Those who let things happen usually lose to those things who make things happen.”
-Dave Weinbaum

“The most difficult thing is the decision to act; the rest is merely tenacity.”
-Amelia Earhart

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